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Our story

Thirteen months, bashed by a brutal ocean.

Thirteen months prior to his discovery and on a different continent, a tragedy had unfolded. A container ship called the Jolly Rubino had left the Port of Durban and was heading up the coast of Zululand. On board the ship are two 40' container loads of ice coolers, Coca-Cola branded and destined for Ethiopia, via Mombasa. North of Richards Bay, the vessel runs aground at St Lucia and in ferocious winds and rough sea conditions, it breaks apart and sinks.

Later, miraculously, one by one ice boxes escape the sunken ship and start floating south on the Agulhas current. Two months later dozens are washed ashore at Port Elizabeth or are collected by ski-boat fisherman at sea off Cape St Francis. Being in perfect condition, we tell them to fill them with beer and go fishing!


We could pause there as that story would be incredible enough, but a distinctly more adventurous ice box had decided its journey was not yet over. The box hitched itself an incredible ride on the prevailing ocean currents and turning south at Cape Point, it headed directly towards the Antarctic. It then made an eastward turn and finally, after a year at sea, it caught the currents tugging north- wards again towards the underside of Australia.

The box was eventually brought to rest on the beaches of the Great Australian Bight. After an estimated distance of 8650 Nautical Miles, it had found its new home. That's something John Iwankiw could not have imagined fully when he first dug our box out of the sand. He was sufficiently taken by the box to look at the manufacturer's tag - and emailed us requesting a new lid.

We sent John a new lid for his ice cooler for Christmas in 2003, with updated stainless-steel circlips on the hinge mechanism. Our box was whole again, in the hands of its proud new Aussie owner and back in the business of keeping drinks ice cold for years to come.

Chronology of events

11 October 2002.

Jolly Rubino runs aground at St Lucia and sinks. Ice boxes later escape their ocean grave and start floating south.

December 2002.

Two months later, Tim Christie, a ski boat fisherman from Cape St Francis collects boxes at sea and con- tacts us. Keep them and fill them with beer we tell him.

December 2003.

Thirteen months later, John Iwankiw finds the box on the beach in Australia and by means of the asset tag, he is able to contact us and order a new lid.

September 2019.

15 years after finding the box, John Iwankiw still uses the same box to go fishing with his mates east of Red Rocks Point on the Great Australian Bight. It makes a great talking point around the campfire.

One incredible journey inspires another

Our newly-introduced ‘soft’ range of coolers has been the beneficiary of this gained experience. A world first so far as we know, the soft range offers a leak-proof moulded inner shell that is cladded in the luxury feel of a military canvas outer. Lighter than the hard range, our soft coolers still deliver the ice retaining performance the Rogue name is known for.

Here’s an African bush inspired brand, surpassing anything else on the market. Safari-styled with bespoke detailing – but always outstandingly functional.

If you’re one of the early adopters making a purchase of a Rogue Ice Cooler, we would like to thank you for your support. We hope that your Rogue Ice Cooler becomes your trusted friend and companion on many adventures.